Beer Notes: a cool example of structured content in analog form
I’m a member of the Field Nuts Facebook group, which is a bunch of people who, like me, love the Field Notes notebooks produced by Coudal Partners. Every day, there’s some kind of discussion happening: someone’s great find, members wanting to buy or trade their notebooks, and novel uses someone’s found for a Field Notes book.
A recent example of the latter is really, really cool. A member posted a photo of a rubber stamp he made to stamp into a Field Notes book. It has a short guide and empty spaces to fill out when beer aficionados are trying a new brew for the first time. Check it out:
Isn’t that cool? Right away, members started suggested other stamps he could make — wine tasting notes, coffee tasting notes, cigar notes, baseball stats, and more.
It never occurred to me until right then — this is essentially a content strategy concept, and precisely...
Continue reading →