Planning Contextual Content for Users | GatherContent Blog
I wrote a piece for GatherContent’s blog recently about creating contextual pages that aggregate and present content related to user types, topics, or geographic location.
One of the (many) tasks of a good content strategist during the early phases of a web development project is to understand who will be using the product, be it a website or app. You can (and should!) do that in several different ways — user stories, proxy charting, stakeholder interviews, et cetera.
After we completed our content model and decided which types of content channels would exist on this site, we started planning out the layout of a series of contextual pages — a secondary framework of content not organized by type of content (a blog, a photo gallery, a product listing, et cetera), but rather by topics relevant to particular users.
It’s a bit dry if this doesn’t directly apply to you, but if it does, I...
Continue reading →